Small Business Marketing Training
Get your marketing right and make money.
Make sure your Marketing is ready for 2010.
Get the entire Get It Done Marketing Home Study Training for just $125.
(That’s more than 70% off!)
Marketing in the 21st Century has changed. The basics still apply – but how you plan, create and implement your marketing isn’t what it used to be and it’s continuing to change. It can be overwhelming and time consuming.
For most business owners and entrepreneurs,
marketing their business is overwhelming and time consuming.
If you feel like you are working too hard and spending too much money on marketing
that isn’t generating enough business, then our Small Business Marketing Training was designed for you.
The Small Business Intensive Marketing Training delivers relief from marketing confusion by putting you in control of the flood of marketing information that bombards you every day tso that you can make the best decisions for attracting the right clients.
You will learn how to market your business right tomorrow, knowing how to take advantage of new tools and resources as they come along and how to make great decisions about which marketing strategies to implement.
By the end of the training, you will:
√ Understand how to market your business successfully in the 21st century – you will confidently step into the role of Chief Marketing Officer of your business.
√ Have created a Marketing Portfolio that clearly demonstrates that your business is the for your ideal customers. You will quickly see how your Marketing Portfolio will be one of the most useful and time-saving tools you’ve ever had!
√ Have created a Strategic Marketing Plan that will give you the structure you need to execute your marketing consistently.
Overview:
The Small Business Intensive Marketing Training teaches you how to create marketing that is targeted, integrated, compelling and makes you more money.
This training helps you get results fast and achieve repeatable marketing success. At the end you have to tools to:
√ Make better decisions faster
√ Get better results from your marketing
√ Reduce or eliminate frustration
√ Make more money
Current Marketing Training Dates
The Training covers 5 main areas of effective marketing:
1. Marketing Benefits, not Features
- How to identify your business identity and vision.
- How to firmly define and clearly communicate the core value of your business from your customer’s perspective.
- How to build trust and awareness with a specific group of people through the consistent communication of a core message, using several different mediums.
- How to get inside the heads of your ideal customers and organize your marketing efforts around “what’s in it for them” – what they want, what they are looking for, what they desire.
- How to differentiate your products/services so that you become the best choice for your ideal customer and communicate a message compelling enough to convince a potential consumer or that your product and/or business will add more value or be more effective at solving a problem than other similar offerings.
2. Progressive Product Development
- How to structure your products/services to reach customers at different stages of your sales cycle.
- How to achieve multiple sales with the same customer.
- How to develop different products/services for the ideal clients in your target markets.
3. Tactics
- How to create specific marketing goals that are used to break down the steps involved in achieving the overall vision for your business. These marketing goals serve as clear guideposts in the decisions you make regarding marketing and business activities.
- You also learn how to organize your goals into workable units.
- How to choose the marketing strategies and tactics that capitalize on what you’re good at, and how to best leverage those advantages in your marketing efforts. We also help you mitigate weaknesses, eliminate threats and take full advantage of the opportunities in front of you.
4. Implementation
- How to work your marketing tactics into a realistic calendar that works within your already existing business practices and daily activities, allowing you to be a consistent and effective marketer.
- How to implement strategically, so that your chosen marketing tactics are delivering the most bang-for-your-buck.
5. Tracking
- How to quickly determine what tactics are delivering a high Return on Investment and which ones are not so that you can adjust accordingly without wasting additional time and money.
- How to focus on only the tactics that are working hardest for you and delivering the highest Return on Investment.
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More about the Small Business Marketing Training:
This Training is focused on creating a strong marketing foundation that drives the strategy. In fact, most businesses fail to this as reported in a study by Counter-Intuitive Marketing. The study reports that corporations only scored an average of 49 out of 100 possible points on a list of marketing best practices missing many of the important foundational elements.
Creating a strong marketing foundation isn’t easy work. It’s why so many small business owners and companies are missing this important component. This Training helps you get through this difficult process, as well as teaching how to do it more easily when needed giving you a distinct competitive advantage.
Once you have a solid foundation you then create a structure and a process to help you integrate marketing into your business routine. You do more than simply write a marketing plan one time. This Training helps you develop a whole different mindset on how to use marketing and strategic thinking to make good decisions and grow your business. This is the missing link in most marketing programs.
At the end you become the Chief Marketing Officer of your business on an ongoing basis. Successful marketing is more than a one time exercise and you’re done. You don’t spend one day at the gym and become physically fit. You maintain your fitness through regular attention to a fitness routine. The Small Business Intensive Marketing training becomes your effective marketing routine.
The Training Format:
The Training is delivered in (6) 90 min. Online Live Interactive Meetings. Each meetings is a blend of instruction plus Q & A, supported by offline exercises you complete in pairs and individual. In addition, there is a private forum where participants can get feedback ,ask questions, create accountability and network. All of the training materials and course recording are also posted in the forum area so that they can be accessed a review as needed.
This high-impact Training will:
- Create the foundation and roadmap for effective marketing and clear decision making
- Create a plan to introduce new products and leverage your existing products
- Developing a system to keep you on track and necessary adjustment as you grow
- Provide you with a systematic plan that you can follow all year, saving you from the wasted money & time of a haphazard marketing approach
- Integrate marketing into your business routine
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Private Group Trainings
Would you like to schedule a special training for your group or association. Please use
the contact form to let us know of your interest and your preferred day and time.